Digital Nomads As A New Competitiveness Frontier In The Labour And Tourism Markets

Digital Nomads (DN) describes people who no longer work in a conventional office but can make use of ICT tools and work virtually, whilst travelling around the country or the world for weeks or months before moving on to another area or country. The DN wave has taken the global labour and tourism markets by storm, as countries that are implementing DN policies are more competitive in terms of attracting talent, expert skills and remote workers.

The DNs leverage their remote jobs to allow them to live in tourist hotspots, combining periods of working and tourism, and this has been termed, “work-cations”. The DNs are highly-skilled, about 90% of hold university degrees, and typically work in the knowledge economy or creative industries, with jobs such as software development & programming, marketing, content creation, blockchain and e-commerce. The DNs often work from coffee shops, hotel rooms, planes, coworking spaces, and even travel trailers.

Although DNs existed before the COVID-19 pandemic, in the post-pandemic, the decision to relocate is now driven by the employee, and not the employer. Resultantly, there has been remarkable increase in the number of DNs throughout the whole world.

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Digital Nomads As A New Competitiveness Frontier In The Labour And Tourism Markets